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Arby’s has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the chain’s Instagram and Twitter accounts.
Recently, the brand decided to push itself to new heights—7 feet and 8 inches, to be exact.
At Anime Expo in Los Angeles earlier this month, Arby’s and agency Moxie partnered with Volpin Props to create a life-size replica of Nightmare, a long-running character in the Soulcalibur video game series.
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