April Fools' Day 2014: The Best of the Brand Hoaxes

A working list of this year's fun pranks

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.

Happy April Fools' Day!

This year, all the usual brand suspects are joined by a host of tech companies and startups in trying to throw you for a loop—a near impossibility these days. And in an odd move, American Eagle Outfitters pranked us an entire week early.

Stay tuned. We'll be updating this list throughout the day.


UPDATE (4:37 p.m. ET): Here are still more. Scroll down to see the earlier ones.


• Lego

The toy brand is delivering its new Ninja Turtles set via live turtles.


• Honda

The automaker creates the world's first DIY car.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in