April Fools’ Day 2014: The Best of the Brand Hoaxes

A working list of this year's fun pranks

Happy April Fools' Day!

This year, all the usual brand suspects are joined by a host of tech companies and startups in trying to throw you for a loop—a near impossibility these days. And in an odd move, American Eagle Outfitters pranked us an entire week early.

Stay tuned. We'll be updating this list throughout the day.

 

UPDATE (4:37 p.m. ET): Here are still more. Scroll down to see the earlier ones.

 

• Lego

The toy brand is delivering its new Ninja Turtles set via live turtles.

 

• Honda

The automaker creates the world's first DIY car.

 

• Sam Adams

The brewer releases HeliYum, the world's first helium-carbonated beer.

 

• Lil BUB

The celebrity cat introduces her twin.

 

• Moshi

The computer accessory maker has invented MouseBolt, the first live-mouse-based charger.

 

• House of Cards

The Netflix show gave everyone a sneak peak of Season 3 with a script page on Facebook.

 

• Netflix

Watch Bacon sizzle with Netflix's new original series, Sizzling Bacon. If it's half as popular as Fireplace for Your Home, they've got a winner:

 

UPDATE (2:59 p.m. ET): Here are a bunch more. Scroll down to see the earlier ones.

 

• Bonobos

The apparel company created TechStyle—wearable tech-clothing that connects you socially to a psychopathic artificial intelligence.

 

• Denny's

In a surprising, press-getting twist, the restaurant opted out of April Fools' Day altogether.

 

• WestJet

The airline is converting to "metric time" to be even more Canadian.

 

• RedBox

The DVD rental company created Mood Match, which lets you auto-match your movie selection to your mood. Dissapointed that it's fake? Get 50 cents off today with the code Aprilfools.

 

• Saatchi & Saatchi Thailand

Ad agency creates an app to help clients fire their agency.

 

• Samsung and HTC

Both brands have made fake wearable tech gloves. HTC won this battle.

 

• American Well

The telehealth firm has introduced Puppy Connect, which lets you connect to puppies to improve your health. Aww, puppies.

 

• CERN

The Large Hadron Collider is switching to exclusively using Comic Sans font and is adding a Justin Bieber selfie to its logo.

 

• Vegemite

The Australian food paste has created its first energy drink. iDrink 2.0 comes in one flavor: Vegemite.

 

• Google Chrome

The browser wants to translate everything to Emoiji. Turn it on for your browser, and it will work only for today.

 

• Google Chromecast

The streaming device announces a new era of entertainment populated entirely by squirrels.

 

• Twitter

The Twitter helmet will allow you to tweet with a simple pecking head motion. What, we don't even get an illustration of this?

 

• Toshiba

In our third wearable tech glove prank of the day, Toshiba introduces DiGiT.

 

• Tumblr

Tumblr has launched Tumblr pro, a new service that puts top hats on everything. Be sure to watch the amazing, inspiring video.

 

• Microsoft

Clippy, the helpful paperclip, has returned to his reign of terror on Office.com.

 

• Captain Morgan

Hopefully this Taco Rum is fake, although Chrissy Teigen says she's not opposed.

 

The original list is below:

 

• Google