April Fools’ Day 2014: The Best of the Brand Hoaxes

A working list of this year's fun pranks

Happy April Fools' Day!

This year, all the usual brand suspects are joined by a host of tech companies and startups in trying to throw you for a loop—a near impossibility these days. And in an odd move, American Eagle Outfitters pranked us an entire week early.

Stay tuned. We'll be updating this list throughout the day.


UPDATE (4:37 p.m. ET): Here are still more. Scroll down to see the earlier ones.


• Lego

The toy brand is delivering its new Ninja Turtles set via live turtles.


• Honda

The automaker creates the world's first DIY car.


• Sam Adams

The brewer releases HeliYum, the world's first helium-carbonated beer.


• Lil BUB

The celebrity cat introduces her twin.


• Moshi

The computer accessory maker has invented MouseBolt, the first live-mouse-based charger.


• House of Cards

The Netflix show gave everyone a sneak peak of Season 3 with a script page on Facebook.


• Netflix

Watch Bacon sizzle with Netflix's new original series, Sizzling Bacon. If it's half as popular as Fireplace for Your Home, they've got a winner:


UPDATE (2:59 p.m. ET): Here are a bunch more. Scroll down to see the earlier ones.


• Bonobos

The apparel company created TechStyle—wearable tech-clothing that connects you socially to a psychopathic artificial intelligence.


• Denny's

In a surprising, press-getting twist, the restaurant opted out of April Fools' Day altogether.


• WestJet

The airline is converting to "metric time" to be even more Canadian.


• RedBox

The DVD rental company created Mood Match, which lets you auto-match your movie selection to your mood. Dissapointed that it's fake? Get 50 cents off today with the code Aprilfools.


• Saatchi & Saatchi Thailand

Ad agency creates an app to help clients fire their agency.


• Samsung and HTC

Both brands have made fake wearable tech gloves. HTC won this battle.


• American Well

The telehealth firm has introduced Puppy Connect, which lets you connect to puppies to improve your health. Aww, puppies.



The Large Hadron Collider is switching to exclusively using Comic Sans font and is adding a Justin Bieber selfie to its logo.


• Vegemite

The Australian food paste has created its first energy drink. iDrink 2.0 comes in one flavor: Vegemite.


• Google Chrome

The browser wants to translate everything to Emoiji. Turn it on for your browser, and it will work only for today.


• Google Chromecast

The streaming device announces a new era of entertainment populated entirely by squirrels.


• Twitter

The Twitter helmet will allow you to tweet with a simple pecking head motion. What, we don't even get an illustration of this?


• Toshiba

In our third wearable tech glove prank of the day, Toshiba introduces DiGiT.


• Tumblr

Tumblr has launched Tumblr pro, a new service that puts top hats on everything. Be sure to watch the amazing, inspiring video.


• Microsoft

Clippy, the helpful paperclip, has returned to his reign of terror on Office.com.


• Captain Morgan

Hopefully this Taco Rum is fake, although Chrissy Teigen says she's not opposed.


The original list is below:


• Google

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