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Apple has chosen to dive headfirst into the health sector.
The company’s latest U.K. campaign makes its broadcast debut on tonight’s Brit Awards, following a quarter that proved very disappointing for investors due to a marked drop in sales of its signature iPhone.
At the same time, Apple announced all-time revenue records for wearables. The ad focuses on the Apple Watch, strongly indicating that this is where the company sees its own future.
The short stars Inka Tiitto, a world champion indoor skydiver and “air dancer” whose simple city run takes a turn toward the dramatic and windy—all tracked, of course, by her Apple Watch Series 4.
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