Apple’s ‘Crazy Ones’ is remixed as text art

TBWA\Chiat\Day’s iconic “Here’s to the Crazy Ones” Apple commercial, almost a decade old now, is brought back to life with this nice remixed version, which animates the poem’s language as text-based visual art. Compare it to the original spot here. Funny how many of the YouTube commenters are unaware that this is even a remake.

—Posted by Tim Nudd