Apple pokes fun at Microsoft over Vista ads

In what surely ranks as the adland in-joke of the year, Apple’s Mac and PC return to comment on Microsoft’s marketing efforts in the spot above from TBWA Media Arts Lab. Apple avoids skewering the content of Vista commercials (Seinfeld-Gates, "I’m a PC," etc.) in favor of the context, as Mac chides PC for earmarking wads of cash for Vista advertising but only a small stack of bills to fix the operating system itself. PC promptly sees the error of his ways in the spot’s humorous payoff. It’s a quietly amusing 30 seconds that speaks volumes compared to Microsoft’s reported $300 million barrage. Though I still liked Seinfeld and Gates as a team.

—Posted by David Gianatasio