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Apple made headlines Tuesday by introducing not only the iPhone 8 but also the iPhone X (aka, iPhone 10). And while its signature smartphones were buoyed by several lovely new ads, it was arguably the Apple Watch—which also got a significant upgrade today—that got the most notable new commercials.
Among them was “Dear Apple,” a two and a half minute video in which real customers narrate real letters they sent to Apple thanking the company for making the Apple Watch (yes, such people do exist), which, they propose, has helped them live healthier lives.
“Dear Apple” brings the customer-centric approach of a campaign like “Shot
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