Apple Makes a Splash With Lovely Debut Ads for the iPhone X and Latest Apple Watch

Including one with customers reading their own letters to Apple

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Apple made headlines Tuesday by introducing not only the iPhone 8 but also the iPhone X (aka, iPhone 10). And while its signature smartphones were buoyed by several lovely new ads, it was arguably the Apple Watch—which also got a significant upgrade today—that got the most notable new commercials.

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