Apple Enlists Frankenstein in This Strange, Sweet Appeal for Acceptance This Holiday

Not just about friends and family

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A lot of Christmas ads suggest that spending time with friends and family should be the ultimate goal of the holidays. But what about those people who don’t have much of either?

Apple just released its 2016 holiday commercial, and it’s devoted to reminding people that friends and family aren’t the only people who might need comforting at this time of year—and in this particular year, too.

Directed by Park Pictures’ Lance Acord (who also directed Apple’s Emmy-winning 2013 holiday ad, “Misunderstood”), it’s a remarkable piece of work and a study in contrasts—dark and light, sad and happy, lonely and full of love.

It features Frankenstein (or more accurately, Frankenstein’s monster, aka “Frankie,” played by Brad Garrett), who appears to have retired to a mountain cabin on the edge of a village—the ultimate outsider.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in