Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The National Organization for Marriage is apparently spending $1.5 million to air this anti-gay-marriage ad, but some of that money was probably used to hire actors. Yes, a testimonial from "real people" on the TV box turned out to be fake. We know, we're shocked and appalled, too! Are viewers really so gullible—do they have such faith in televised testimonials—that they really believe people who oppose gay marriage are somehow more "real" than those who support it? These same viewers are probably Slimsuiting themselves thin as we speak!
—Posted by David Kiefaber
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in