Another subway ad that wants you to jump

What is it with advertisers goading people into jumping onto subway tracks? We recently wrote about new PlayStation ads in England that encourage transit riders to “Take a running jump here.” Now we come across this ad from the Berlin subway, posted on Ad Hunt a few weeks ago, tempting straphangers to “Come a little closer”—and experience the client’s funeral services. Imagine what New York’s MTA would think of these efforts. They didn’t even appreciate the Bahamas ads that wanted us to put our feet up on the seats.