Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist

Worthy follow-up to a hit idea

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has inspired another attention-grabbing display.

Since there's not much to it beyond the reveal of this new digital ad, also from Sweden, I'll spare you any spoilers. Credits for the pro-bono project from agency Garbergs are below the video.

Via Ads of the World.

CREDITS
Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account Manager: Ida Tenggren
Digital Director: Micke Ring
Producer: Karolina Smedberg
Production company: Adamsky
Post/grading/sound: The Line

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in