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First, G&M Plumbing wanted to be like Crispin Porter + Bogusky and make its very own feature film (despite having no script, no financing, no talent, no distributor and no interest from a studio). Now, it’s set to jump blindly and enthusiastically on the bandwagon of user-generated content with YouAd, where the public can upload fully produced content for ad campaigns. A G&M rep says: “We recognized the tremendous cost and time savings of not doing any of the work ourselves and letting others do it for us.
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