And Finally, Here It Is: Yahoo’s New Logo

Marissa Mayer 'geeks out' on the design

After "30 Days of Change," Yahoo rolled out a new logo at midnight ET on Thursday, introducing a design that wasn't one of the 29 previously floated throughout the past month. Instead, it's a completely new design—one that CEO Marissa Mayer explains at length in a blog post titled "Geeking Out on the Logo." She writes:

@nudd Tim Nudd is a former creative editor of Adweek.
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