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Ancestry’s new campaign features a series of incomplete stories.
That approach is used to illustrate how Ancestry users can uncover documents to tell the hidden history of their family tree. The integrated campaign launches with a series of three spots in the style of historical dramas.
Each story, which includes an interracial couple fleeing the U.S. to get married in Canada in the 1860s, a family immigrating from Ireland during the potato famine and a young man pleading with his doctor to let him enlist in World War I, is cut short before concluding with the message, “Without you, the story stops here.”
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