Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Would you eat food prepared by someone who is HIV positive?
According to a recent survey by pioneering HIV/AIDS hospital Casey House, almost half of Canadians would not, even though it has long been established that the infection cannot be transmitted that way.
To combat the lingering stigma surrounding AIDS and food prep, the treatment center has partnered with agency Bensimon Byrne (and its sister PR company Narrative) to create a Toronto pop-up restaurant where meals will be cooked by HIV-positive chefs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in