Allen Rosenshine talks to Leonard Lopate


BBDO chairman Allen Rosenshine is out promoting his just-released book, Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game. A few weeks back, he sat down for a half-hour radio interview with WNYC’s Leonard Lopate (link goes to an MP3). Among the topics of conversation: why creatives must be interested in people; the mishaps on his first commercial shoot; what it’s like when clients fall asleep during pitches; why celebrity endorsements are such a big deal; why Britney Spears should (or shouldn’t) endorse Wal-Mart; and why Rosenshine’s wife is often “off...

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