All You Need Is Love, Says Latest iPad 2 Spot

Apple's sixth ad in the series

Here's the latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab, and the first since Steve Jobs died in October. It continues the campaign's big-picture positioning of the device—i.e., how it fits into your real life, not your virtual one. The new spot is called "Love," and it plays up the iPad as a co-conspirator in your pursuit of whatever you're passionate about.

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