Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
One Laptop Per Child vows to eradicate poverty by giving cheap computers to kids in developing countries. The nonprofit just hired Racepoint Group to build bridges with global media and key digital influencers. The XO children’s laptop is certainly cute—sort of like a Macintosh iBook circa 1999. Still, can the ability to quickly and easily access and share information make the world a better place? The laptops are meant for education. But here’s my worry: All these Third World kids would spend their time trolling around Amazon, Best Buy and Nike, lusting after material goods.