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A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well.
When Daniel Hancox of England's Burton upon Trent tried to buy an Alfa Romeo Giulietta, he arrived at the dealership to find someone else had snatched up the car he had his eye on. Clearly heartbroken, he wrote a poem about the missed connection and sent it to Alfa Romeo UK on Twitter: