Alfa Romeo Responded to This Forlorn Fan With One of the Best Personalized Tweets Ever

Poetically mourning a missed connection

A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."