Al Gore's Stirring New Climate Change Ad Calls on World Leaders to Be Accountable

Edward Norton, Richard Branson add star power

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Al Gore's Climate Reality Project tries lighting a fire under world leaders in this two-minute film directed by Hungry Man's Richard Bullock.

Shot in 13 countries, the video features environmental activists and average folks of all sorts, as well as Gore, Edward Norton and Sir Richard Branson. Each person stands or sits center-frame, reciting lines from the script while looking directly into the camera.

"I decided to try and create moving stills so that each frame was as beautiful and impactful as possible," Bullock tells AdFreak.

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