Airline Lets You Pick a Seatmate by Looking Through Facebook

Who thought this was a good idea?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

KLM Royal Dutch Airlines is allowing people to look through the Facebook and LinkedIn profiles of their fellow passengers to see who they'd like to sit next to. Fortunately, you have to opt into the program to give people a peek into your profile, so you won't automatically show up on some stranger's mobile, and you won't have to change your relationship status to "Seriously, I'm not interested."

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in