Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Some design projects are so amazingly simple and on point, you wonder why no one thought of them earlier. Case in point in this Airbnb campaign, in which the hospitality brand is protesting the ongoing lack of marriage equality in Australia—by marketing a ring that’s incomplete.
The gap in the ring, of course, represents the gap in marriage equality. Airbnb is encouraging people to wear the ring, which it’s calling The Acceptance Ring, as a way of showing acceptance of marriage equality—and support for those Australians who cannot yet marry.
The campaign is called “Until
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in