Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
There is one good reason to visit New Zealand (not counting you already happened to be in Australia so why not swing by). It's because you wish you lived in The Lord of the Rings instead of in the real world.
Just ask Air New Zealand, which appears to have conceded this in its latest Middle-earth-themed video—not its first. The new spot urges you to pack your bags with golden baubles and helmets and shields, then board a giant eagle-winged aircraft piloted by bearded dwarves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in