Air New Zealand Goes All in on the All Blacks for Safety Video Ahead of Rugby World Cup

Airline has been partners with the team for 20 years

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In a show of national pride ahead of the Rugby World Cup, Air New Zealand has enlisted its country’s team—and defending world champions—the All Blacks in a new safety video.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...