AI Will Make Our World Unrecognizable in 10 Years:

The musician and revered marketer Jonathan Mildenhall discuss where creativity is headed

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CANNES, France—”People have no clue of how transformational this next decade is going to be,” exclaimed award-winning musical artist and technology entrepreneur while speaking at Cannes Lions.

“By 2033, you’re not going to recognize how we used to do things,” he added. “So much transformation is going to happen in the next 10 years. The giants of today are not the giants of tomorrow.”

With the potential of generative artificial intelligence to supplement creativity being this year’s major talking point at Cannes Lions,



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