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Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to make show-themed pizzas: "Mangas, monster-trucks shows, wrestling, sexy girls and zombie movies," says the agency. What are the toppings on Car Wash Girls pizza? "Hot spicy sauce and white cream." That's kind of off-putting, you say. Of course it is. It's part of a case-study video for an ad campaign.
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