Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

Godspeed, Lee Kimball, we're rooting for you

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You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. 

But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands … and the ravages of nature. 

That's the premise of Portland, Ore.-based Roundhouse's latest promo, "Living Off the Brands," for which copywriter Lee Kimball is spending five days in the wild, using only the brands the agency has on its roster … which incidentally doesn't include any food accounts besides a chocolate brand.



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