Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Just because an advertising idea has been rejected in a pitch doesn't mean it isn't good. Or at least, it doesn't mean it can't have value—to someone else.