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Here's the moment when spec advertising finally digests its own tail.
The Open Collaboration (aka, OpenCo), a South African agency majority owned by TBWA, whipped up what it apparently considers a masterpiece of social-cause messaging—a print ad showing side-by-side photos of Hitler and Mandela in prison. Hitler served nine months, the copy explains, while Mandela served 27 years.
"People do not always get the justice they deserve," says the copy below. "We're doing everything we can to change that."