An Agency Created a Trump Chatbot on Facebook to Revisit His Many Controversial Comments

SS+K has some fun with Messenger

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This week saw a first in the long, contentious and thoroughly exhausting campaign for the White House: an apology of sorts from GOP nominee Donald J. Trump.

Some critics were quick to point out that Trump didn't say that he was sorry in last night's speech or name any specific incidents in which he feels like he may have gone a bit too far. He simply said, "Sometimes, in the heat of debate and speaking on a multitude of issues, you don't choose the right words or you say the wrong thing," adding, "I have done that, and I regret it, particularly where it may have caused personal pain."

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