Meet 10 Storytellers—and One Team—Taking a Fresh Approach to Content

From The Atlantic to Google Brand Studio, these media innovators are honored in Adweek Creative 100

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Let’s face it: There’s a lot of great content out there. So much to hear, watch and read. If you’re in media, how do you make your content stand out? These 11 innovators are showing how.

Dave Jorgenson
TikTok creator and video producer, The Washington Post


What he does: Jorgenson’s role is nestled among the worlds of journalism, promotion and cheerleading. He shows readers and TikTok users “what makes The Post great” through viral videos that mix an accessible Dad-jokes sense of humor and newsroom visuals with popular TikTok trends, challenges and sounds.



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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.