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On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing, with sponsor partner Selligent Marketing Cloud. But, since this was only the opening night of the Cannes Lions festival, the conversation’s topic (and surrounding soirée) soon turned to helpful advice on surviving the week ahead.
Burger King’s global head of brand marketing, Marcelo Pascoa, made sure the crowd of Cannes veterans and newcomers alike understood the point of the festival overall.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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