Ads on Toilet Paper, for Marketing's Real Bottom Feeders

Michigan startup gets rolling

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Are you brave enough to put your brand logo and advertising message right where you customer can, and surely will—let's be frank here—smear it with his own excrement? Jordan and Bryan Silverman trust that you are. The brothers have started a company in Ann Arbor, Mich., called Star Toilet Paper, which specializes in printing ads and coupons on toilet paper.

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