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Adidas is tapping into the nerd market with a line of Star Wars-inspired sneakers and apparel, kicked off by this ad, in which celebrities (including David Beckham, Snoop Dogg and Daft Punk) and suspiciously attractive young people breakdance and play stickball in a weird red mist. I dare anyone in this ad to wear one of those Darth Vader cape/jacket tragedies in public. (It's all well and good in the commercial, when no one—including the viewer—can see anything.)
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