Adidas and FCB Canada Win Direct Grand Prix at Cannes for ‘Runner 321’

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An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category.

“Runner 321” is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome—the number represents trisomy 21, a full copy of chromosome 21, a number that correlates to Down syndrome.

Adidas was looking to make sports more inclusive, and they found a perfect star for the campaign in Chris Nikic, an Adidas-sponsored athlete with Down syndrome.



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