Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category.
“Runner 321” is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome—the number represents trisomy 21, a full copy of chromosome 21, a number that correlates to Down syndrome.
Adidas was looking to make sports more inclusive, and they found a perfect star for the campaign in Chris Nikic, an Adidas-sponsored athlete with Down syndrome.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in