AdBlock Found Some Ads It Actually Liked, and Ran Them, for Amnesty International

Preaching an anti-censorship message

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AdBlock users were probably pretty surprised on Saturday to see actual ads appear—instead of the blank spaces they're used to—in the banner slots on webpages. That's because AdBlock found an ad campaign whose ideology it could get behind.

The occasion was World Day Against Cyber Censorship. To mark the day, AdBlock agreed to partner with Amnesty International to replace regular Internet ads not with blank placeholders but with anti-censorship ads from Amnesty—featuring Edward Snowden, Pussy Riot and Ai Wei Wei, who were also partners on the campaign.

The ads were served to more than 50 million users worldwide, according to the agency behind the campaign, Colenso BBDO in Auckland, New Zealand.



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