Ad takes a nice look at today’s mean kids

When I was a kid, “cyberbullying” meant having your face slammed into the screen of an Apple II while you were trying to ford a river in Oregon Trail. But I’m not so naïve that I don’t recognize the potential for 24-hour bullying now that communication has expanded beyond yelling “you’re gay!” across a crowded lunchroom. There are a few ads in circulation about cyberbullying, but the best one is (fittingly) an interactive banner ad by British agency Profero. The fast-moving video does a great job showing the inescapable nature of modern bullying. The call to action is a bit vague, but it’s a victory even if the ad simply helps adults understand the scope of the problem before it’s too late.

—Posted by David Griner