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Halfway down each subway platform in New York City hangs a black-and-white striped sign. Before opening the train doors, a conductor is required to point at the sign to acknowledge (for safety reasons) that the train has fully arrived in the station.
Rose Sacktor and Yosef Lerner, roommates and a former art director/copywriter duo at Miami Ad School, decided to use this little-known gesture as a way to acknowledge and even entertain the conductors who work so hard to shuttle NYC commuters around each day.