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What little dignity Sasquatch had left was largely squashed by Jack Link’s beef jerky’s Messin’ With Sasquatch campaign. Now, the task of taking Sasquatch seriously falls to the 33 avid members of an admittedly nerdy-sounding group called the Western Canadian Sasquatch Research Organization. The group is preparing a “newspaper advertising blitz” this summer to reassure people who come forward with Sasquatch sightings that they will not receive wedgies and/or swirlies from the bullying unbelievers.