Ad asks what kind of horrible drunk you are

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Swedish Web site IQ.se has an online test where you can determine which type of drunk you are, ostensibly as some kind of anti-drunkenness campaign. (If you can't understand the site, it's not necessarily because you're plastered. It's because it's written in Swedish.) Ad agency Forsman & Bodenfors made this spot to promote the site. Hopefully the test itself is more varied than this ad, which divides drinkers into three basic categories: violent asshole, amateur stripper and pathetic old binger nodding off in his food.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in