Achy from all that underwater lake running

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The one thing Excedrin Back & Body is good for is soothing the muscles after an extended run on the bottom of a lake. It’s a comical moment in the commercial when you see this idiot disappear below the surface, only to emerge triumphantly on the far shore, spitting water but otherwise unharmed, and giving us a pained, amphibious grin/grimace. There is no “Do not try” disclaimer, so maybe underwater lake running is a common though obscure exercise routine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in