Absolutely Everything That Ad People Love, All Jammed Into 90 Seconds

Lowe Roche knows what you want

Did you know advertising professionals love Helvetica, foreign films, bourbon, pornography and muting TV commercials? OK, you probably did know all that, but kudos to Lowe Roche for compiling a bunch of these agency lifestyle stats (specific to Canada, but mostly universal) into one video meant to appeal to all its industry peers. "We wanted to be 100 percent sure our Agency of the Year video was a success," the narrator explains at the conclusion, "so we put everything in it that ad people like." Credits below.


Agency: Lowe Roche

Co-Creative Directors: Jane Murray, Mark Mason

Copywriter: Jeremy Richard

Junior Copywriter: Jason Soy

Art Director: Matthew Camara

Agency Producer: Shannon Farrell

Strategic Planner: Jonathan Daly

Postproduction: Married to Giants

Editor: Monica Remba

Editor's Assistant: Alain Elliott

Online, Motion Graphics Artist: Trevor Corrigan

Online Assistant: Sheenah Jennings

Executive Producer: Denise Shearer

Audio House: Keen Music

Music Producers: Matt Redman, Thomas Neuspiel

Audio Mixer: Andrew McCready

Voiceover: Aaron Abrams