Abercrombie & Fitch Will Pay 'The Situation' to Stop Wearing Its Clothes

Brand worries about 'significant damage to our image'


The Jersey Shore kids continue to rule the anti-endorsement world. A year after a rival fashion house allegedly sent Nicole "Snooki" Polizzi some Gucci bags—in an effort to make Gucci look bad—Abercrombie & Fitch is pleading with Mike "The Situation" Sorrentino not to wear its clothes. It's even offering to pay him to back off. In a press release titled "A Win-Win Situation," an Abercrombie rep says: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image.

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