A Travel Site Convinced 61 Strangers To Get A ‘Collective Tattoo’ In the Name of Unity

In divisive times, it’s an uplifting effort

We’ve all seen the weird brand tattoos people get (remember when Flyers fans started plastering Gritty on their bodies when the NHL mascot was unveiled?), but it’s not every day that a company can convince a group of strangers from around the world to get inked up for an ad campaign.