A Little Boy Puts Santa on a Diet in Grocery Chain's Cute Christmas Ad

Intermarché wants a little less jelly in that jolly

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How Santa must suffer, trying to eat all those cookies on Christmas Eve!

With help from agency Romance, French grocery store Intermarché has released its holiday ad. Titled “I’ve Dreamt So Much,” it follows a boy whose family takes him to sit on Santa’s lap ahead of the holidays, at which time something troubling occurs to him.

Santa’s sure got a big belly. How will he ever fit down the chimney?

The work is punctuated by Henri Salvador’s “J’ai tant rêvé,” which inspires the ad’s title.



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