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Let’s hope children in East London stayed indoors today, as a gruesome living (or rather, undead) billboard popped up there featuring zombies chowing on brains and entrails—when they weren’t throwing the grody bits at passersby.
The stunt, by agency Taylor Herring, promoted the Thorpe Park Resort, which recently struck a deal with U.S. TV network AMC to launch two new live-action attractions based on zombie drama The Walking Dead.
The living billboard was created using “over 50 kilogrammes of offal and blood,” the agency happily crowed in the press release.