A Gruesome Living Billboard, Swarmed by the Undead, Popped Up in London Today

A little zombie action for commuters

Headshot of Tim Nudd

Let’s hope children in East London stayed indoors today, as a gruesome living (or rather, undead) billboard popped up there featuring zombies chowing on brains and entrails—when they weren’t throwing the grody bits at passersby.
The stunt, by agency Taylor Herring, promoted the Thorpe Park Resort, which recently struck a deal with U.S. TV network AMC to launch two new live-action attractions based on zombie drama The Walking Dead.
The living billboard was created using “over 50 kilogrammes of offal and blood,” the agency happily crowed in the press release. The zombies also left the board at one point and started wandering around the nearby streets, promoting Thorpe Park’s new attractions—which will be mazes timed to its Fright Nights event this fall—with sandwich boards and other signs.

“Fright Nights is THORPE PARK Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Dead to our visitors,” says Dominic Jones, divisional director at Thorpe Park Resort. “Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”
A lot of Tuesday’s action was clearly staged. (You generally can’t throw entrails, real or not, at non-actors in these types of situations.) Let’s hope they kept the kiddos a fair distance away, too.

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@nudd Tim Nudd is a former creative editor of Adweek.