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As thousands of agency folk descend on Cannes for the International Festival of Creativity, a French nonprofit called Les Lionnes will hold a separate event to draw attention to the rampant sexism and harassment that continues to plague the industry.
According to the group, it will set up an “off” festival called The Cannes Lions, where members will hand out awards to campaigns not based on their creative merit, but to those that were “designed by agencies that treat women fairly of more … in their top management, creation or production departments.”
To
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