A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Wheat Field

Charlotte's Web wants to 'ignite conversations for open access to hemp in all states'

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A pioneering CBD brand is collaborating directly with Mother Nature in the American heartland for its latest marketing campaign. What better way, according to Charlotte’s Web, to tout itself as a natural alternative in the wellness space?

The Colorado-based company has several goals with the latest, lushest phase of its ongoing “Trust the Earth” campaign.

But first, some stats on the 76-acre outdoor art installation—also known as a man-made crop circle—in McPherson, Kansas, unveiled today. The work:

  • Covers the equivalent of 57 football fields
  • Spans more than 3 million square feet
  • Dwarfs other out-of-home displays like the largest mural (254,983 square feet) and the largest terra firma mosaic (855,786 square feet) and could land the company in the Guinness Book of World Records

It took a lone wheat farmer one solid week of mowing, with an assist from GPS and outdoor maze design firm Precision Mazes.



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