'90s Love Balladeer Edwin McCain Is Back to Sing to You About Denny's

If you hadn't heard they deliver, you really will

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If you were wondering what Edwin McCain, the singer-songwriter behind the soaring 1998 hit “I’ll Be,” is up to these days, here’s your answer. He’s right here, on your electronic device, singing a gag music video about chain diner Denny’s online delivery service.

In the 3:30 video, the soft-rock crooner strums a guitar, emotes and rolls around on giant blowups of tweets from the restaurant’s fans begging it to bring its food to their doorsteps. All the while, cheeky subtitles make it extra clear that the service, launched last May, is only available in select areas—because, you know, the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in