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Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt—forcing them to stand on a billboard in London for 24 hours and pelting them with harsh weather conditions, as voted for by the public.
The stunt just kicked off a few hours ago and is streaming online at survivalbillboard.com and on Twitch. The eight contestants, who were chosen from thousands of applicants, are standing on tiny ledges in the air and being subjected to arctic cold, strong winds, snowstorms and intense heat—with the people watching choosing the order of the punishments.
The last one standing wins a trip inspired by Rise of the Tomb Raider.
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