A 5-Year-Old Girl's Real Call to the Police Saves Her Mother in This Remarkable PSA

Actual audio of Elleemae Addison

Real audio of a 5-year-old girl calling 999 (Britain's version of 911)—after her mother has had a seizure—anchors this compelling new PSA from Grey London aimed at getting more parents to teach their kids how to call the police in an emergency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in